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Led a team of 9 designers, instilling design thinking to yield strategic value across the energy portfolio. I defined and executed Service design frameworks facilitating meaningful design outcomes to meet broader organisational goals.

Strategically combined greenfield customer research, business requirements, and best practice to deliver a UX discovery and a global delivery framework for the BP SuperFleet initiative. Coaching the programme in defining the current and future state of an end-to-end conceptual models, feeding multiple product delivery squads and work streams.

Defined a strategic enterprise vision that enabled a new product concept or business proposition to transition through Tesco's own brand lifecycle. Defining the needs of 15 core user groups within a decentralised governance process.

Initiated UX and gamification capabilities for a sports fin-tech hybrid startup. Redesigning native apps and a responsive website to incorporate NASDAQ’s order book framework, creating a positive behavioural change in user engagement habits.

Built, led, and managed a hyper-performing design team for the digital transformation of Wickes using CX/UX strategy, value proposition design, and platform optimisation. Increasing profits from digital channels by 51% year on year.

Produced data visualisation and interaction guidelines for an internal analysis tool, used to compare Surgeons’ success rates within local authorities for NHS England.

Delivered a multi-language responsive website for the world's 4th most popular online multi-player game. Establishing user journeys for video on demand, content and ticketing.

Led the design process for the digital team across EFL multi-channel partnerships. Managing agencies to leverage customer brand engagement via a range of customer-focused experiential and digital touch-points.

Led the UX process of a customer-centric site experience for the leading provider of student accommodation in the UK, creating and refining requirements through co-design and game-storming workshops. Creating useful artefacts to engage key business stakeholders.

Created engaging interactive customer-first campaigns using intuitive and interactive UI concepts. Designed, tested and developed a loyalty promotion taxonomy to reward players for increased play. The framework contained a fully integrated back-end and visually stunning UI focused around gamification of content.